An Analysis of Food Marketing and Advertising Targeted at Children: Is There a Link to Childhood Obesity?

An Analysis of Food Marketing and Advertising Targeted at Children: Is on that point a Link to Childhood Obesity? ENG135 DeVry University February 24, 2010 When examining the authority causes of the quick rise of chelahood obesity over the past thirty years, the correlation between media use and exposure to increased amounts of foraging and marketing advertisement be cannot be ignored. There has been a dramatic increase in media targeted to peasantren, which is laden with elaborate publicizing campaigns, galore(postnominal) of which promote foods such as candy, soda, and snacks and it is estimated that the typical child sees about 40,000 ads per year on TV alone (Kaiser Foundation, 2004). resign to the Kaiser Foundations research, due to food marketing and touchs persuasive nature, children are often mislead into bank the nutritional value of some foods is actually greater than it is and this derive influences children to make unwellnessy food cho ices. Food marketing and advertising targeted at children is highly profitable and its not bear that the food industry spends over $10 million dollars on advertising annually. Anyone who has tuned into childrens programming on a Saturday entire morning can testify to the many commercials for unhealthy foods specifically targeted at children.

But, does food marketing and advertising targeted at children guide a negative effect on their overall health and nearly being? And, at what age do children comprehend the discrimination between commercial and non-commercial advertising? Childhood obesity in t he United States is reaching epidemic propor! tions and it is an issue that affects many American families today. Consequently, the subject of food marketing and advertising targeted at children is a topic that is on the minds of many parents and healthcare professionals. Today, a whopping 32% of kids are overweight and this is being hailed as advance news. Why? Because the numbers arent even high and part because...If you want to get a full essay, ball club it on our website: OrderCustomPaper.com

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