What makes a Retail Fashion Brand A Brand Essay

What makes a Retail mold station A Brand - Essay ExampleThe essay What makes a Retail Fashion Brand A Brand negotiation about the Brand of Fashion and how Brand becomes a Brand that can be trusted. The human Fashion is all about changing lifestyles and trends and people following them. The past decade has seen major changes in the world of retailing. It has seen major growth in the marketing and promotion of private labels indicating the increase in the growth and part of retail. However, a number of discounters and w arehouse clubs have reintroduced pressure on the conventional retailers and ended up in making the competition even fiercer. The major portion of a retailers receipts lesson relies on selling manufacturer brands, which is a common factor between various other retailers whirl the same brand. This factor makes it even more difficult for a retailer to differentiate himself among others. Hence, the problem non only poses a challenge but also an opportunity. If a ret ailer has the ability to build its deliver brand equity and create a positive perception and recall in consumer minds, it is bound to gather in healthy profits. It would help the retailer in restoring and maintaining its competitive advantage resulting in increasing the revenue and overall profitability and in turn reducing the costs. Moreover, another advantage that a strong retail brand with high brand equity is that they have more bargaining power with their respective suppliers, which are the manufacturer brands giving them even more advantage over their competitors.