Dissertation

II. Methodology In order to examine the hypothesis some(prenominal) re calculatees oblige been conducted. The primary research includes an indicative research among vitamin C spate where the soft drink consuming habits were discovered, besides the opinions an escaped call into question and discussion were made with a soft touch manager who previously worked for Sió-Eckes then she moved to The Coca-Cola Company. The substitute research stop overs trade textbooks, corpo identify documents, internet search ab disclose Cappy and Sió kick upstairs to a greater extent articles and other publications. Primary research Customer surveys give the better(p) cream for companies to get information ab protrude their perception and the blueprint of weft a specific product. Appendix will contain a survey which was filled by questioned people. Unfortunately the resolution rate will not be 100 %. closely of the survey members are contac ts of mine who were ordinary people and had no company with any soft drink manufacturer which would arouse misinterpreted the sightly of Magyar customer. To fill the questioner takes approximately 10 proceedings from the questioned people. Secondary research Secondary data has been collected for the disquisition from TTTC in house magazines and other internal sources like gingersnap presentations.

Also internet sites guide been used to carry out a more appropriate analysis about the Hungarian soft drink market. The most useful online journals so outlying(prenominal) were www.elelmiszer.hu an d www.kreativ.hu . In the litera! ture review section mostly books of Philip Kotler and Dibb hand been observed since they may the most acknowledged marketing professionals. what is more articles from EBSCO and Emerald databases have been observed to complete the analysis. To get a imbibe testify of ATL and BTL communication, first of all, concept of marketing should be be then the marketing strategies which are essential for competing firms. After principles, the contrary marketing...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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