The Tipping Point Summary

The Tipping halt. Malcolm Gladwell Abacus publishing ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a diarist for the Washington Post, published a book called The Tipping Point. It was to revolutionise our sentiment slightly mixed bag. It was based on age of study about changes in society. He looked at such(prenominal) cases as Hush Puppies a brand that was in final decline but healed to their highest sales ever in spite of appearance two years. He looked at the crime epidemic in New York City in the mid 90s, which rose dramatically year later year, but then on the spur of the moment fell by 65% in one year. done these and many other studies Malcolm Gladwell drew nigh conclusions about change that led us to re- calculate several(prenominal) of our hear beliefs regarding change. He tie in his findings on change to epidemics, and discovered that three factors impact on change: 1. Contagiousness Some interventions in change seem to rear on. They seem to pass from person to person at great speed, often with no real visible way of detecting how this happens. 2. littler causes can crap big effects. We argon conditioned to think that to extend to big changes we admit to make big interventions. Actually a well placed micro change can have expediential results. 3.

Change is gradual tho to a sign, once this point is reached (The Tipping Point), change then happens at a dramatic pace. As Leaders and managers we therefore need to consider why some changes instigate an epidemic and others do not? Epidemics are a percentage of: θ the people who v ent infected agents (The Law of the Few) &! #952; the infectious agent itself (The Stickiness factor out) θ the environment in which the agent is mathematical process (The study power of Context) He goes on to draw our forethought to the three principal factors that influence the tipping point:- 1. The law of the a few(prenominal) 2. The stickiness factor 3. The Power of Context The law of the few recognises that it is exclusively a few make people who are genuinely responsible...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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