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3 Reasons Why Mass Customization is the Future of Consumer Products Posted: 03/21/2012 5:25 pm React Inspiring acquisitive Typical S cary Outrageous Amazing Innovative teasing Read more Consumer Products , Customized Products , Mass Customization , Mass Customization bowel consummation , Mass Customization Products , Starbucks , Starbucks Customization ,Business News ------------------------------------------------- SHARE THIS STORY 7 23 7 Get Business Alerts  Sign Up flummox this story Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers spate products as another form of expressing their uniqueness. Below be tierce trends that be in possession of contributed to the mass customization movement. 1. Every client Is Their Own Market Since the late 80s legion(predicate) consumers have desired products that put to set forthher their exact needs. No lengthy does one size add up all. Cus tomers expect it their way and are willing to pay for it. actor Joseph Pine II, states that both customer is his own market. In 1918 one-half of all the cars in the unify States were Models Ts; most of which were painted altered thanks to Henry Fords judgment that any customer muckle have a car painted any color that he wants so wide as it is black.

Now, there are over a trillion variations of automobiles available to the U.S. consumer. As the printing press has been disrupted by low-cost models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product suppurat ion cycle. The heterogeneity of consumer ne! eds has grow and offers brands a tremendous opportunity. frank Piller, one of the leading schoolman researchers asserts that mass customization is profiting from exploiting heterogeneity crosswise customers needs. Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upstarts such as Zazzle (est. $135MM/ division revenue), and Cafepress ($175MM/year revenue) provide...If you want to get a full essay, localise it on our website: OrderCustomPaper.com

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